Like the gold rush merchants who made more money selling shovels than the prospectors who bought them, digital analytics vendors have built a very profitable niche.  Mixpanel is one of the leaders, and they just raised a $200 million Series C to continue that growth.  The deal brings their total funding to $277 million and puts their valuation at $1.05 billion.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.