As consumers become more discerning and connected, Zalora, which is Southeast Asia’s leading fashion and lifestyle e-commerce player, is seeing incredible innovations happening in the retail sector that completely reimagines the shopping experience.
The latest data from e-commerce aggregator iprice analyzed the performance of the top e-commerce companies in Malaysia, Thailand and Vietnam to determine which e-commerce sites are holding the most of the market share in the said markets, and which of them have been successful in drawing social engagement.
MercadoLibre Inc. will soon allow Mercado Pago customers in Brazil to buy, sell and hold cryptocurrencies in their digital wallets. More than four out of five Latin American consumers (83%) are open to using more cutting-edge payment methods and technologies, such as cryptocurrencies, QR codes and biometric authentication-based transactions, according to a recent survey.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.