A survey from the Identity Theft resource Center (TRC) found that while most consumers have been a victim of a data breach, few take strong actions to protect themselves. Less than half (48%) changed the password on a breached account and only 22% changed all their passwords.
Attacks on mid-sized companies are up between 50-125% since 2020, with healthcare and transportation among the highest targets, according to the Coro Security Report. Their research, looking at companies that employ up to 2,500 people in retail, manufacturing, professional services, healthcare, transportation and education, found a major increase in attacks particularly in the last quarter of both 2020 and 2021. The survey concludes the urgency will increase.
The market for smart (also called “connected”) toys is projected to exceed $24B by 2025. It is one of the most prominent categories of IoT and an area of great concern for children’s privacy. It can also be a risk for the family overall. This year’s annual “Trouble in Toyland” report cautioned parents that “in addition to recording children themselves, some (AI-enabled) toys have the ability to record information about your home and family”. Examples include an augmented reality toy that can capture images from around the room where the... Read More >
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.