Artificial intelligence (AI) will be in place in 40% of the largest organizations in Latin America by 2023, according to research released by IT analyst firm IDC. Companies in the region will also be seeking governance services relating to areas such as data management and security, according to the study that was carried out with 5,000 large Latin American businesses.
Most marketers have stopped hyperventilating about the death of third-party cookies, in part because it’s increasingly clear that they’ll still be able to target individuals when cookies are naught but a fond memory. Streaming media such as connected TV, audio, and gaming are among the places where targeting doesn’t rely on cookies. Acxiom is helping with a new deal to make its marketing audiences available for targeting in TransUnion’s TruAudience Data Marketplace. Do you feel better now?
B2B marketers have been upping their data game recent years. But this Openprise survey of revops leaders finds they still have a long way to go. Just 34% said they’re “very confident” in their company’s data onboarding and list loading processes, and data quality is their top worry.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.