Launched as Kazi in 2017, when the market was quite young, Kenyan startup Ziada returned after hiatus in 2021, and swiftly saw swift uptake of its platform, which helps informal sector service providers access more work opportunities.
As more Africans now suffer from chronic diseases such as diabetes and hypertension, the need for more access to quality healthcare due to the ill-equipped nature of hospitals and lack of insurance, is critical, now more than ever. Healthtech startups across Africa, such as Ivory Coast- and French-based Susu are stepping up to fill this need. And in a bid to continue providing affordable and accessible healthcare for its customers in Ivory Coast, Senegal and Cameroon, the Ivorian startup is being backed with $1 million in pre-seed funding.
Geopolitical risks emanating from the Russia-Ukraine conflict is expected to push India’s import bill higher. Consequently, the trend will widen the country’s Current Account Deficit. The crisis is expected to increase prices of mineral fuels and oils, gems and jewellery, edible oils and fertilisers. At present, India has a significant import dependence for these items.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.