Zoho Corporation, one of India’s oldest SaaS (software-as-a-service) platforms, launched Zoho Marketing Plus, a platform that integrates marketing automation across campaign ideation, creation, execution, management, and measurement. The marketing platform gives marketing leaders a deeper understanding of customer preferences and behaviours, which would help them in driving brand affinity.
Uneecops Business Solutions, a leader in Business Automation Services, has announced its acquisition of digiCloud – a Salesforce Partner based in Pune, India. This acquisition further augments Uneecops’ capabilities in the Salesforce area, offering clients an unparalleled CX experience.
Within a decade of operations in India, IDFC Asset Management Company (AMC) has become one of the most trusted mutual fund companies. The integration with Salesforce has helped them to offer delightful customer experiences that moved beyond run-of-the-mill ads to meaningful and relevant content. They were able to automate email marketing, store large databases and produce meaningful reports of campaign performance.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.