Product-led growth methods, such as freemium and free trial systems, are the latest silver bullet. This OpenView report doesn’t exactly challenge the trend, but it does show it works better in some situations than others. Did you know that activation rates are twice as high for single-user products than products requiring collaboration?
Artificial intelligence is often said to be more widespread than people recognize. Accenture took a close look and concluded that 63% of companies are still just experimenting with AI, and only 12% are using it well enough to gain competitive advantage. Lots of good advice and interesting detail here – well worth a look. Or have a robot read it for you.
Salesforce has new AppExchange partners for its CDP, including Annalect, Acxiom, Criteo, LiveRamp, MediaMath, Metarouter, Neustar, Nine Digital, Streamlytics, The Trade Desk, Yahoo and WPP Resolve, along with a Google Ads integration. Other news from the company’s Connections event includes several new product names and new integrations among its marketing, commerce, customer service, and Slack products. If that’s not trendy enough for you, they’ve dipped their toe into Web3.0 with a closed pilot of NFT Cloud , which lets users create and manage non-fungible tokens.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.