Artificial intelligence is often said to be more widespread than people recognize. Accenture took a close look and concluded that 63% of companies are still just experimenting with AI, and only 12% are using it well enough to gain competitive advantage. Lots of good advice and interesting detail here – well worth a look. Or have a robot read it for you.
Let’s burst some balloons today, Dear Reader. You know how everybody thinks no code and low code systems are taking over the world? Software selection service GetApp finds no/low code is the least widely adapted (33%) of a half dozen emerging technologies – far behind voice interfaces (59%), Internet of Things (53%), and chatbots (49%). Still worse, no/low code early adopters were twice as likely to report negative ROI as total marketers. True believers may counter that no/low code systems are so common that many people don’t realize they’re using... Read More >
Product-led growth methods, such as freemium and free trial systems, are the latest silver bullet. This OpenView report doesn’t exactly challenge the trend, but it does show it works better in some situations than others. Did you know that activation rates are twice as high for single-user products than products requiring collaboration?
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.