Southeast Asian internet giant Sea Ltd’s e-commerce arm Shopee will lay off some workers in its ShopeeFood and ShopeePay teams in the region. It will also let go part of its teams in Mexico, Argentina and Chile, as well as a cross-border team supporting the market in Spain.
Head of data and analytics Glen Shields shares the journey to bring together multiple marketing and data systems together to start driving personalisation. Shields dives into how to form the data team, get the data side of things happening better and also to manage the Salesforce environment that Leukaemia consolidated all of those different CRMs into.
Capital A Bhd is planning New York listings for its low-cost carrier AirAsia and its digital Super App. The company, which was previously known as AirAsia Group Bhd, began compliance work towards having two separate listings, one for AirAsia planned sometime next year, followed by one for the Super App, which offers services, such as e-hailing and food delivery.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.