Adobe announced several enhancements to its Real-Time CDP, including automatic enforcement of consumer privacy preferences and company data access policies, clean-room-like audience matching, predictive account and lead scoring, and tighter integration with Adobe Commerce.  Meanwhile, a separate announcement about enhancements to Adobe Analytics described it as the “single workspace for brands to unify data and insights across all media types”, which sounds CDP-ish. It’s a reminder that Adobe sees its CDP as one of several tools to access unified customer profiles stored in a separate platform layer.

Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.