The top technical challenge facing most marketers today is loss of customer identity information.  Emodo found that more 80% of C-level marketers have seen a decline in campaign effectiveness and audience size as a result of privacy changes.  Two-thirds don’t expect the walled gardens to solve the problem, but many are looking to better creative, new channels, and AI-based solutions for help.

Martech financing dropped substantially in the second quarter of 2022, according to this LUMA analysis.  The number of merger and acquisition transactions fell slightly compared with the previous quarter (41 vs 45) but deals over $100 million were down 50%.  Stock prices for public martech firms fell 35%, which is even worse than the 22% drop in NASDAQ as a whole. Lots of details and reference data here if you want it.

Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.