This Elastic survey takes a more positive view of website personalization, finding 88% of consumers say it makes them more likely to continue shopping. They also note that 41% would share personal data for a more personalized experience, although a spoil-sport would point out that’s less than half. Price still rules as the biggest reason people search on a website or switch brands.
There’s an entire genre of survey reports that compare how businesses and consumers see the same things. This one from West Monroe finds a typical disconnect, concluding that consumers care more about simplicity and less about personalization, recommendations, and new products than companies think they do. Privacy and security are the most common new digital investment (41%), edging out customer experience enhancement and customer data, both at 37%.
I’ll take “Minor stories that illustrate industry trends” for $200, Alex. The answer is “Neustar offers identity resolution within the Snowflake Marketplace”. The question is, “Is Snowflake partnering with multiple identity management vendors?”
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.