One of the bigger problems with streaming TV advertising is knowing which ads are actually seen. So you might think that letting YouTube TV viewers watch up to four live streams at once would raise some concerns about reduced ad impact. But rumor has it that multi-streaming is in the works at Google, with a particular eye on sports fans who like to watch multiple games at the same time.
Google has added digital out-of-home (DOOH) ads to their Display & Video 360 ad campaign software. The extension will make it easier for marketers coordinate DOOH purchases with display, video, TV, audio, and other channels already covered by Display & Video 360. Google’s control over ad buying software is often attacked on anti-trust grounds, but they aren’t letting that slow them down.
TV might let you be in four places at once, but the physical world still has its constraints. Instacart is doing its best to reduce them. Their latest effort is a program to deliver big objects like furniture on the day you order them. It’s not quite teleportation but we’re getting there.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.