This is accomplished via use of field-level encryption, tokenization, masking, data retention and granular access control.
Apple claims there was no serious breach, so wants the fine reduced and the final penalty amount not published.
I won’t sugarcoat this, Dear Reader: this CMO Council survey for SAS finds consumers rank personalized offers 12th on their list of 14 brand loyalty factors, while marketers rank it fourth. There’s clearly an opportunity to benefit from closer alignment. Another cause for alarm: the top three CX challenges are all about data integration but only one of the top seven tech investments aims to improve it. On the bright side, that investment is CDPs.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.