Australian social influencers, beware!
Australia’s Competition & Consumer Commission (ACCC) watchdog has launched a sweep to find social media influencers who publish misleading testimonials and other types of misinformation in sectors where social influence is most widespread, including fashion, beauty and cosmetics, food and beverage, travel, health fitness and wellbeing, parenting, gaming and technology. The agency also intends to act against sites that it finds are not acting in the best interest of the consumer.