U.S. consumers haven’t shown much interest in buying on social media platforms but they’ll still respond to social media ads so long as they can complete the purchase elsewhere.  Snap seems to have recognized the distinction by partnering with Kargo Commerce, whose specialty is dynamic creative optimization.

The European Commission has published new rules penalizing companies for false environmental claims, although some critics say the rules are too watered down to matter.  But maybe companies don’t need to make the claims at all: GfK found that more than half of consumers couldn’t name any brand that is working to improve the environment, and that companies with poor records are viewed as favorably as companies with good ones.  Go figure.

Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.