Many SaaS companies are currently shifting from feature-based to usage-based pricing. But why choose? Just-launched billing platform Orb lets them offer either or both. In addition to flexibility, the system saves SaaS companies the cost of developing their own pricing systems. The company just closed a $14 million Series A, bringing total funding to $19.1 million.
Twilio has launched a real-time identity resolution solution, Segment Unify, that generates unified customer profiles within the Segment CDP and shares them with external systems via a Reverse ETL capability. Highlighting Reverse ETL features has become an increasingly popular tactic among CDP vendors who face aggressive competition from stand-alone Reverse ETL products.
You knew this was coming: an AI-based service that tailors spoken advertising to the current context of the listener. Instreamatic uses location, time of day, current activity, and other variables as inputs to an auto-generated ad script that’s read in an auto-generated voice in a podcast, game or other medium. The creep factor is strong in this one.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.