You knew this was coming: an AI-based service that tailors spoken advertising to the current context of the listener. Instreamatic uses location, time of day, current activity, and other variables as inputs to an auto-generated ad script that’s read in an auto-generated voice in a podcast, game or other medium. The creep factor is strong in this one.
Many SaaS companies are currently shifting from feature-based to usage-based pricing. But why choose? Just-launched billing platform Orb lets them offer either or both. In addition to flexibility, the system saves SaaS companies the cost of developing their own pricing systems. The company just closed a $14 million Series A, bringing total funding to $19.1 million.
Dataweavers, which runs SaaS software on Microsoft Azure Platform is accelerating its global launch outside of Australia. The company makes it easier to deploy software like Sitecore helping CMOs and CIOs simplify technical problems and accelerate outcomes using Digital Experience Platforms (DXPs).
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.