Well, that didn’t take long: the excitement over generative AI tools like ChatGPT has already been replaced by growing concerns over their dangers.  The Center for Countering Digital Hate found it could easily bypass the guardrails in Google Bard to generate unlabeled misinformation in 78 of 100 tested cases.  And, moving from hypothetical to actual, an Australian politician is threatening to sue OpenAI after ChatGPT falsely reported that he was a convicted criminal.

Online safety isn’t the only regulatory threat facing big tech.  Germany’s anti-trust regulator Bundeskartellamt just ruled that Apple is subject to special controls due to its dominant market position.    And a coalition of UK publishers has just filed a £3.4 billion ($4.2 billion) lawsuit against Google claiming lost ad revenue.

Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.