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In Brief: Google’s Bard AI chatbot has been found to generate misinformation in beta

The new chatbot, rolled out to select users late March, is slated for incorporation into Google products in the coming months. But the Center for Digital Hate found it generating 100 false and potentially harmful narratives, including on climate, Covid-19, LGBTQ+, antisemitism, and racism.

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In Brief: “Your car, your problem,” seems to be the view at Tesla when it comes to data protection rules and their built-in cameras

April 11, 2023

Responding to a cease-and-desist order in Germany resulting from a lawsuit, Tesla advertising there will warn that its ‘sentry mode,’ records a car’s surroundings and may risk infringing on data privacy laws. But that leaves to the consumer the job of turning the car camera on & off in public spaces, so it doesn’t infringe on someone’s privacy.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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