Telly has a second, ad-filled display sitting below your tv show screen, and it captures intel on what you watch, where you’re located, and then infers what can be known about you based on data collected.
The intended class-action cites the California Invasion of Privacy Act (CIPA), which protects individuals from privacy invasion caused by use of devices and techniques.
This CMO Council report for Sprinklr takes a gloomy position: the headline is 66/% of marketers lack confidence in their ability to meet revenue goals, although that includes 39% who are moderately confident. More cheerfully, 36% are increasing their martech budget for 2023 compared with 25% planning to cut it. Back on the dark side: just 23% say they have a very effective relationship with IT and just 19% strongly agree they can convince their CFO to not cut the marketing budget.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.