Microsoft kicked off its Build conference for developers yesterday. The focus wasn’t on marketing but there was still a lot of relevant news, including use of Bing as the default search engine for ChatGPT, chat interface-driven tools for website building and app creation, and still more chat-driven data preparation, cleaning, and analysis. It seems the next step beyond low-code development is voice-based coding, or vo-code.
It seems like just last week that we wrote about AI-related announcements at the Google I/O conference, but it was really two weeks. So writing about yesterday’s Google Marketing Live isn’t repetitive at all. There were more AI-related announcements, include a chat-based interface to set up Google Ads campaigns, AI-generated assets for Performance Max display campaigns, and AI-generated search ads.
Meta has its own AI news, including release of open source text-to-speech and speech-to-text models support more than 1,100 languages. But mostly they’ve trying get their business in order. They took another step in that direction yesterday by selling GIPHY, which they bought for $400 million in 2020 but couldn’t keep due to anti-trust issues. Buyer was Shutterstock, which paid $53 million.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.