Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.
Research on consumers in six global markets by cloud-based ecommerce company, ShipStation found that, in Australia, 81% of consumers surveyed were unlikely to buy from a retailer if they’d had a bad delivery experience – and 71% ranked ‘high shipping costs’ as a key barrier to a repeat buy. Further, 41% ranked having a good experience with delivery as a key reason for repeat business.
You might think that AI-generated creative would pose a classic innovator’s dilemma to big ad agencies, whose business is based on selling expensive, high-quality work by humans. But WPP is avoiding the trap by treating AI as a tool to expand the volume of content produced by its creatives. They just announced an agreement with Nvidia to develop a content engine that will integrate 3D content with generative AI.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.