It takes a special kind of person to get excited at the thought of programmatic ad buying for linear TV. If that’s you, here’s news that AMC Networks has made that possible for its AMC, BBC America and We TV cable networks. If that’s not you, well, here’s a kitten.
CabinetM maintains a massive database of over 15,000 martech products linked to company martech stacks. Their quarterly report offers a few trends: new product announcements and features announcements are down 49% and 22%, respectively, martech investment was down 39%, and acquisitions were up 19%. The report does highlight major announcements by product category.
Marketing leaders are slightly more likely than mainstream companies to use a single platform (41% vs 36%) and slightly less likely to use multiple technologies (43% vs 50%), finds this Econsultancy study for Adobe. Then again, both groups are more likely to use multiple technologies than a single platform. So confusing! Most do agree that they don’t want to build their own: just 16% of leaders and 15% of mainstream choose that option.
Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems. The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions. The company refers to it as a CDP and it does appear to tick all of our boxes.