In Brief: Have trouble sleeping on planes? No problem, possibly, soon if you fly United (Airlines)
The company is considering using passenger data to show you personalized ads in-flight.
The company is considering using passenger data to show you personalized ads in-flight.
The dating apps pulled advertising after tests conducted by the Wall Street Journal and The Canadian Centre for Child Protection found major ad brand ads could be served alongside sexually explicit images. Other brands affected include Disney, Pizza Hut, and Walmart.
The first was for a curb on the Federal Trade Commission (FTC) oversight of the platform’s privacy policies and the second was to block the FTC from questioning Elon Musk, who owns X Corp.
Marketers have plenty of tech, according to Ninth Edition of Salesforce’s State of Marketing Report: 72% have a CDP, and even more have tools for analytics (88%), CRM (86%) and journey management (78%). But just 32% are fully satisfied with the results of their marketing investments. They have reason to be unhappy: barely half have fully integrated data, under 60% have real time data, and just 40% can pull a customer segment without IT assistance.