The dating apps pulled advertising after tests conducted by the Wall Street Journal and The Canadian Centre for Child Protection found major ad brand ads could be served alongside sexually explicit images. Other brands affected include Disney, Pizza Hut, and Walmart.
Meta, the “My Entitlement To your Assets” company has a penchant for using children to get mass amounts of data you might not otherwise give them. In fact, newly unsealed documents from the 33-state & DC Instagram and Facebook lawsuit, shows despite 1.1 million reports of under-age users on its platform, the company only removed a fraction of them and continued to collect children’s personal information. In fact, allowing this federal privacy violation was an “open secret” routinely documented in the company. And, if that weren’t enough, the company also... Read More >
The company is considering using passenger data to show you personalized ads in-flight.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)