Marketers are famous for complaining about data silos, but data professionals also cite the number of silos more often (61%) than any other challenge. Self-service data prep remains rare (10%) although 22% plan to add it. Mature data governance is in place at just 8% of the survey group.
Relationship marketing platform Marigold polled more than 10,000 consumers on which brand interactions they found creepy vs. cool. Leading the creepy pack, unknown brands making it clear they know your geographic location; not far behind, emails that reveal a brand knows where you’ve been. Top of the cool list, personalized birthday offers. Eighty-five percent say their favorite brand treats them like an individual.
Medallia, the customer and employee experience platform, has launched four new AI tools. These include Ask Athena, a chatbot trained on an organization’s experience and other data, and Intelligent Summaries, producing AI-generated briefs on interactions, customer profiles and issue resolution. Medallia has also established an internal AI Moderation Council to support ethical, responsible, and inclusive use of AI.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.