Six in Ten Consumers Are Creeped Out by Location-Based Ads: Marigold

Relationship marketing platform Marigold polled more than 10,000 consumers on which brand interactions they found creepy vs. cool. Leading the creepy pack, unknown brands making it clear they know your geographic location; not far behind, emails that reveal a brand knows where you’ve been. Top of the cool list, personalized birthday offers. Eighty-five percent say their favorite brand treats them like an individual.

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58% of Consumers Worry AI Will Not Protect Their Data: Merkle

February 12, 2024

It’s easy for marketers to confuse personalized marketing with personalized services, but consumers don’t make that mistake.  Merkle reports that consumers rate personalized emails, messages and advertisements as low impact but rate personalized product/service recommendations as high impact.  Their top worry about AI is data protection (58% highly concerned), beating out being recorded by the technology (51%), putting people out of work (50%) and even providing correct answers (46%).

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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