YouTube has installed a new tool in Creator Studio requiring creators to disclose to viewers when realistic content that a viewer could mistake for a real person or place, etc., is made with altered or synthetic media such as generative AI. Clearly unrealistic content, such as animated cartoons, will not need to be labeled. The intention is to build trust between creators and their audiences.
The French national competition authority, Autorité de la Concurrence, has fined Alphabet Inc., Google LLC, Google Ireland Ltd and Google France a total of €250 million ($271 million) for failure to comply with a 2022 decision governing use of Web content to train its Bard AI foundational language model. Among the infringements, Google used content from press agencies and publishers without notifying them. Google also failed to offer a way for agencies and publishers to opt out having their content used by Bard without affecting the availability of their content... Read More >
Disney has secured agreements with Google Display & Video 360 and The Trade Desk to establish a more streamlined approach to addressable buying across the Disney streaming portfolio. This represents the first expansion of the Disney Real-Time Ad Exchange (DRAX), The new product will be called DRAX Direct.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.