The Department of Justice, together with sixteen district attorneys, has filed its long-expected lawsuit against Apple alleging antitrust violations relating to the iPhone. It targets the iPhone’s resistance to working with non-Apple apps and devices such as third-party messaging platforms and smart watches. The suit also alleges Apple makes it difficult for consumers to switch smartphones.

YouTube has installed a new tool in Creator Studio requiring creators to disclose to viewers when realistic content that a viewer could mistake for a real person or place, etc., is made with altered or synthetic media such as generative AI. Clearly unrealistic content, such as animated cartoons, will not need to be labeled. The intention is to build trust between creators and their audiences.

CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising.  The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products.  Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.