Disney has secured agreements with Google Display & Video 360 and The Trade Desk to establish a more streamlined approach to addressable buying across the Disney streaming portfolio. This represents the first expansion of the Disney Real-Time Ad Exchange (DRAX), The new product will be called DRAX Direct.
YouTube has installed a new tool in Creator Studio requiring creators to disclose to viewers when realistic content that a viewer could mistake for a real person or place, etc., is made with altered or synthetic media such as generative AI. Clearly unrealistic content, such as animated cartoons, will not need to be labeled. The intention is to build trust between creators and their audiences.
Monetate, the ecommerce personalization platform, has announced updates to Monetate Personalized Search. By combining natural language processing with machine learning, Personalized Search is able to understand shopper queries and produce relevant search results at speed and scale. It can also define optimized search and discovery experiences for different customer segments.
Marketers have plenty of tech, according to Ninth Edition of Salesforce’s State of Marketing Report: 72% have a CDP, and even more have tools for analytics (88%), CRM (86%) and journey management (78%). But just 32% are fully satisfied with the results of their marketing investments. They have reason to be unhappy: barely half have fully integrated data, under 60% have real time data, and just 40% can pull a customer segment without IT assistance.