Disney has secured agreements with Google Display & Video 360 and The Trade Desk to establish a more streamlined approach to addressable buying across the Disney streaming portfolio. This represents the first expansion of the Disney Real-Time Ad Exchange (DRAX), The new product will be called DRAX Direct.
YouTube has installed a new tool in Creator Studio requiring creators to disclose to viewers when realistic content that a viewer could mistake for a real person or place, etc., is made with altered or synthetic media such as generative AI. Clearly unrealistic content, such as animated cartoons, will not need to be labeled. The intention is to build trust between creators and their audiences.
Monetate, the ecommerce personalization platform, has announced updates to Monetate Personalized Search. By combining natural language processing with machine learning, Personalized Search is able to understand shopper queries and produce relevant search results at speed and scale. It can also define optimized search and discovery experiences for different customer segments.
Following a dramatic decline in revenues from its advertising business, Oracle announced it was exiting the space during its fiscal Q4 2024 earnings call. The decline was precipitous, from $2 billion in 2022 to $300 million in fiscal year 2024. The decision comes despite a history of costly adtech acquisitions.