Whether Facebook flicks off the anti-trust remains to be seen, but in the meantime it continues to expand its products. The latest addition is a shopping feature in WhatsApp, which will let users select items from a merchant’s catalog and send the order via WhatsApp message. Order processing and payments will be handled outside of WhatsApp.
Eighty percent of CDP users say their system has helped to meet customer expectations, according to this Forrester study for Twilio Segment. But they want more: just 31% said they were satisfied with their current solution and 65% expect to increase investment in data tools. The biggest gaps relate to activation: using automation to unify customer touchpoints and applying real-time insights to customer interactions.
Speaking of trust, European regulators don’t trust tech giants to treat their competitors fairly. Nor does anyone else, but the EU is doing something about it. Their latest step is a set of guidelines for documenting how search ranking algorithms work. The guidelines aren’t legally binding but they offer strong hints for how the EU wants the platforms to comply with the Platform-to-Business Regulation (P2B), which is.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.