And here’s one more puzzle: a majority of consumers in this Mitel survey reported that customer experience has actually improved during the pandemic. The figure was 60% globally and 71% in the U.S. Don’t tell the folks at Snap that chatbots and virtual agents are consumers’ least favorite support channels.
Open source integration toolkit Rudderstack calls itself a Customer Data Platform, but they don’t meet the fundamental requirement of maintaining a persistent data store. What they do offer are tools for developers to move data between systems. If you’re looking for that, you can now try a free SaaS implementation for up to 500,000 events per month on Rudderstack servers.
Of course, when it comes to misalignment, nothing beats the marketing-IT relationship. This Infosys study finds that marketers see the biggest collaboration challenges as improving customer experience and agility while IT managers focus more on skills, company culture, and budgets. There’s a lot more here but the bottom line is companies with better collaboration get better results.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.