Terminus has elbowed its way from B2B ad targeting into Account Based Marketing management. They just extended further with the purchase of chatbot vendor Ramble. Terminus aims to be an all-in-one platform, enabling marketers to avoid the cost of best-of-breed integrations.
Data privacy rules will hurt small publishers more than big publishers, according to this CafeMedia study. Twice as many large publishers said they would replace cookies with a different anonymized ID (64% vs 32%) and more than twice as many said they would increase non-advertising revenue to replace ad revenue losses (55% vs 24%). Nearly half (44%) already sell first party data to outsiders. The study sees CDP use growing from 50% to 61% in the coming year and DMP use growing from 50% to 63%.
File this under “the glass is three-quarters empty but at least the water level is rising”: Kenshoo reports that digital advertising rebounded slightly early April from the levels of late March. Improvements are concentrated in online shopping and health products. Paid search and social ads both grew during the first quarter although they would have grown faster without a pandemic; ecommerce ads grew more.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.