Dun & Bradstreet is accepting beta customers for Analytics Studio, which combines predictive modeling, visualization, and the ability to merge a client’s own data with D&B data and “alternative sources” such as technology installs, debtor information, intent data, and commercial property records. Not exactly a CDP although D&B purchased Lattice Engines last year and you might see some resemblance.
I guess every smartphone owner knows how easy it is to create a video. But you might still be surprised that more than half the small business marketers surveyed by video creation platform Promo publish one or more videos per week. Don’t be too impressed: 64% are under 20 seconds long and 49% are made in less than ten minutes.
Fraud prevention vendor Kount comes at identity from the angle of judging whether someone is really who they say they are. Kount just introduced the Identity Trust Global Network, which assigns a confidence score to identities asserted during interactions such as payments, account creation, and log-ins. Companies can then act accordingly, smoothing the path for reliable identities and demanding more verification from the sketchier ones.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.