Amperity Adds Sandbox to Test Changes
Amperity has added a sandbox feature that lets users replicate its data flows in a test environment. This makes it easier to build, test, deploy, and track changes outside of a client’s live systems.
Amperity has added a sandbox feature that lets users replicate its data flows in a test environment. This makes it easier to build, test, deploy, and track changes outside of a client’s live systems.
Consent-based mobile ad network Ogury has raised $50 million, bringing its total to $92 million. Ogury asks directly for user consent to track online behaviors and uses the results to build profiles and serve highly targeted ads across more than 400 million mobile devices. Ogury has focused on consumer consent since 2014; ironically, GDPR and similar regulations may reduce its competitive edge as other firms to adopt similar approaches.
Cloud database Snowflake has launched a Private Data Exchange that makes it easier for companies to share their data with authorized partners. Direct data sharing –a.k.a. second party data – is increasingly important as privacy regulations reduce access to third party data.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.