Consent-based mobile ad network Ogury has raised $50 million, bringing its total to $92 million. Ogury asks directly for user consent to track online behaviors and uses the results to build profiles and serve highly targeted ads across more than 400 million mobile devices. Ogury has focused on consumer consent since 2014; ironically, GDPR and similar regulations may reduce its competitive edge as other firms to adopt similar approaches.
You may think of Sprinklr as a social listening platform, but they see themselves as “world’s first Unified Front Office for Modern Channels”. In practice, Sprinklr handles messaging and collects data from customer-facing systems like CRM and marketing automation without fully replacing them. Sprinklr just expanded a bit further by purchasing Nanigans’ social advertising business.
Amperity has added a sandbox feature that lets users replicate its data flows in a test environment. This makes it easier to build, test, deploy, and track changes outside of a client’s live systems.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.