Quotient Technology manages a promotion network that it says accounts for 75% of all consumer packaged goods digital coupon activations. They’ve just launched a service to build digital ad audiences based on their data, which also includes purchase history on over 100 million consumers. Ads will be delivered through web sites, mobile apps, social media, smart TVs, and other digital channels.

Wow, you are a really loyal reader. Is that you, Mom? I promise I’ll come for dinner tomorrow. If you’re not Mom, here’s a Forrester Consulting report for adtech vendor 4C.  They found nearly 80% of marketers agree video is becoming more important. What do the rest think, I wonder? Maybe if we read their brain waves….

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.