Customer engagement vendor Pega has decided the problem with AI is consumers feel it lacks empathy. They’re solving that by letting companies decide how much weight the AI should give to customer interests vs. business value. The company also released research showing that consumers have more trust in people than AI but are highly skeptical of both.
Spent yesterday binge-watching Battlestar Galactica again? We won’t judge. We will let you know that Salesforce announced a $15.7 billion stock deal to buy data visualization platform Tableau. The goal is less to improve analytics within Salesforce than to drive continued revenue growth by tapping into the general ‘digital transformation’ market. Tableau will continue to operate as an independent company.
A few CDP users really care where their system is hosted. The rest are more likely to be interested that Criteo lists a dozen CDP vendors as partners in its Global Audience program. The new program will make it easier for marketers to match their customers against Criteo’s audiences, which can then be used to target ads at the customers across digital ad channels.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.