mParticle Adds Central Data Catalog
Meanwhile, mParticle has launched Data Master, which gives users new tools to catalog data gathered by the system. The key benefit is a central repository that collects information about inputs in one place.
Meanwhile, mParticle has launched Data Master, which gives users new tools to catalog data gathered by the system. The key benefit is a central repository that collects information about inputs in one place.
All-in-one marketing software vendor Infusionsoft has changed its name to Keap and launched client management product fewer functions than its previous flagship system, which will also remain available. A some-in-one product, as it were. The vast majority of small businesses couldn’t make effective use of the original system.
Turns out you’re not paranoid: that smart lightbulb really is spying on you.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.