Email vendor Campaign Monitor has merged with email vendors Emma and Delivra. Each will be sold separately under the Campaign Monitor umbrella. Campaign Monitor and Emma serve mostly small businesses while Delivra serves more advanced marketers. You may recall that Campaign Monitor purchased the Tagga customer data platform back in March 2017.

I could tell you about Tru Optik’s Cross-Screen Audience Validation (CAV) service, which draws on Tru Optik’s 75 million household database of smart TV viewers to give advertisers detailed information on audience demographics, reach and frequency by audience segment. But I doubt you care. So instead, ponder this: an IBM computer is now competing effectively with human debaters, showcasing skills like marshalling facts and choosing the most effective arguments. In other words: you’ll soon be able to argue with Alexa and lose.

Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.