Few people really question the value of artificial intelligence, but it’s still nice to see some validation. BlueWolf’s annual State of Salesforce report found that 77% of Salesforce clients using “augmented intelligence” plan to increase their investment, compared with 20% of companies not using AI. There seems to be other interesting information buried here, but the presentation is so horrendous that it’s almost impossible to find.

Second party data is held more tightly than third party data, in that companies who provide the data can pick exactly who uses it. Consumers still don’t have direct say, though. Salesforce has just announced announced Data Studio, a platform to simplify second party sharing arrangements.

Salesforce has announced a new solution, Unified Knowledge, that will pull data from third-party systems thus supplementing Salesforce Data Cloud with external information sources. Initially, this is mainly aimed at helping Service Cloud users in combination with Einstein for Service’s generative AI. It was developed through a strategic partnership with AI vendor Zoomin.