Ecommerce personalization vendor Bluecore just took a $35 million Series C funding, bringing its total to $63 million. Bluecore assembles unified customer profiles and generates targeted messages in real time. It’s not a Customer Data Platform because (so far as we know) they don’t also expose that data for use by other systems. The company had more than 400 clients.

It would be nice to think that consumers had a better attitude, but a Better Business Bureau survey said that three-quarters of consumers said they had the same or more negative experiences last year vs three years ago.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.