Second party data is held more tightly than third party data, in that companies who provide the data can pick exactly who uses it. Consumers still don’t have direct say, though. Salesforce has just announced announced Data Studio, a platform to simplify second party sharing arrangements.
Okay, it’s official: AI-managed databases are a thing. We recently covered Qubole, Datometry and Infoworks. Now Oracle itself has announced the world’s first autonomous database cloud and data warehouse cloud. Lots of self-tuning goodness involved. Your DBAs might actually have to talk to people.
Completing our tour of neglect is a report from data security vendor Opus and the Ponemon Institue about data security risks of sharing information with third parties. Attention grabbers: 56% of companies have experienced a third party data breach and 57% don’t have an inventory of third parties receiving their sensitive information. Oh, and the average breach costs $7.3 million to fix.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.