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The Cat Died

Personal information is second only to political opinions on the list of things consumers don’t want to hear from brands, according to a study from social advocacy platform Bambu. Responding to questions is the most appreciated behavior. Other insights include gaps between channels used by companies and the channels preferred by consumers. Worth a look.

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SAP Buys Identity Management Vendor Gigya

September 25, 2017

SAP Hybris has purchased customer identity management vendor Gigya. TechCrunch reported the price was $350 million. Gigya lets consumers register and then manage their information centrally. This becomes increasingly important as GDPR and similar regulations outside the U.S. give consumers more legal power over how their data is used. As our friends at Equifax have recently demonstrated, consumers within the U.S. have pretty much no data rights whatsoever.

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Qubole Offers Autonomous Data Platform

September 21, 2017

Then again, why should creatives be the only people helped (or replaced) by robots? “Big data-as-a-service company” Qubole has created an autonomous data platform to do data extracts, loads, transformations, stream processing, machine learning, reporting, and ad hoc analysis. How you automate ad hoc is beyond me, but whatever. The core AI skills here are to automatically analyze data use, provide insights about it to human users, and create autonomous agents that take over routine activities.

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