News

Artificial Intelligence Will Have Trillion Dollar Impact on CRM: IDC and Salesforce.com

Maybe marketers should pay more immediate attention to AI. An IDC study sponsored by Salesforce.com found that AI will have a trillion dollar impact on CRM over the next five years, including $726 billion more revenue, $265 billion less cost, and $121 billion increased productivity. That’s impressive until you read that it’s just 0.1% of total business revenue over that period. The most common application among current AI users was data preparation and enrichment (48%), followed by voice/speech recognition (41%) and advanced numeric analysis (also 41%). Lots of other interesting stuff.

More News

Next Article

Datalicious Study: 38% of All Touchpoints Missed by Cookie-Based Measurement

June 19, 2017

You surprised me last week, Dear Reader, by downloading more copies than expected of that IAB study on mobile identities and cross-device matching. So here’s more on the topic, this time from CDP vendor and attribution specialist Datalicious. They found that cookie-based measurement is especially bad at tracking the impact of mobile advertising. No surprise but lots of numbers that prove what you suspected.

CDPI Newsletter
Featured Article

Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

CDPI Newsletter