Let’s talk today about analytics. We’ll start with an announcement from digital solution provider Anexinet, which has expanded its ListenLogic social media analytics solution to include unstructured data from call center recordings, email, chat, text, CRM, and other channels. The system looks for patterns that can be used to guide customer interactions and predict future behavior.

Less entertaining but probably more useful, the CDP Institute has just published answers to Frequently Asked Questions about CDPs. If you’ve ever wondered about the difference between CDPs and DMPs, how much staff you need to run a CDP, or what a CDP costs, here are simple answers. Since some of those are not simple questions, be prepared for the occasional “it depends”.

It’s deal-making time for generative AI model builders and publishers who can provide them with quality data.  Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions.  Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.