Sure, we’re biased. But the numbers are mostly from public sources that have no particular ax to grind. We found the 27 CDP vendors had just over $300 million revenue in 2016 and are growing at better than 50% annually, which would lead to $1 billion in revenue for 2019. Download the full report for vendor list, funding, client counts, and other details.

Logtrust bills itself as “the Real-time Big Data-in-Motion as-a-Service firm for Fast Data, Big Data analytics” which won’t win any awards for elegance but does get the point across, I suppose. That point being, it ingests streams of data in real time and allows analysis including visualization, prebuilt queries and event detection. This can obviously be helpful for marketers, although the system isn’t specifically designed to unify customer data from multiple sources. So also not a CDP. The company just raised $11 million.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.