It’s also not news that the gaming industry has done well during the pandemic or that Roblox is one of the biggest winners. But the message here is that Roblox is about community building, not just games. Oh, and they just raised a $520 million Series H, bringing total funding to $855 million ahead of a planned public offering.
This Aberdeen report provides more mental comfort food. They found that companies who do a better job of unifying their customer data have better business results. Other pleasingly familiar news: 78% are not satisfied with their ability to use their customer data, poor integration is the biggest obstacle to data utilization, and half the respondents use ten or more communication channels.
This isn’t a place for political news but we can’t pretend yesterday was normal. So let’s talk about the social media sites that drive so much violence. We’ll start with a report that Facebook, Instagram, and Twitter put a brief restriction the President’s riot-stoking messages. It’s like keeping your teenager home from soccer practice for one day because she murdered Granny.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.